At Hotel Zarzo Medellín, we understand the importance of protecting the privacy of our
guests and the security of their personal data. This privacy policy describes how we
collect, use, and protect the information that guests and customers provide to us while
using our services.

Information Collection
We collect personal information from our guests and customers when they make
reservations, check in at the hotel, use our services, and participate in our promotions or
surveys. The information collected may include, but is not limited to, names, email
addresses, phone numbers, payment information, and stay preferences. Additionally, we
collect website usage data and cookies to improve user experience and analyze trends.

Use of Information
We use the information collected to provide and improve our services, process
reservations, communicate with guests, personalize the user experience, and comply with
our legal obligations. We may use the information to send promotional emails, hotel news,
or information relevant to your stay, if guests have given us consent to receive such
communications.

Data Protection
We implement technical and organizational security measures to protect personal
information against unauthorized access, disclosure, alteration, or destruction. We limit
access to personal information only to those employees and service providers who need to
know such information to perform their duties.

Disclosure of Information
We do not share, sell, or rent personal information to third parties for marketing purposes
without the express consent of our guests, unless we are legally required to do so. We
may share information with trusted service providers who help us provide our services, if
these third parties agree to maintain the confidentiality and security of the information.

Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it
was collected unless longer retention is required or permitted by law.

Consent and Control
By using our services, you agree to this privacy policy and authorize us to collect, use and
disclose your information as set forth herein. You have the right to access, correct or
delete your personal information, as well as withdraw your consent to the processing of
such information at any time, subject to applicable laws.

Changes to Privacy Policy
We reserve the right to modify this privacy policy at any time. Any significant changes will
be notified to guests via our website or other appropriate means. If you have any questions

or concerns about our collection or use of personal data, please do not hesitate to contact
us at +57 311 6887955 or email Gestión@hotelelzarzo.com